Email promotions serve as a powerful tool to amplify exhibitor visibility prior to your event and lay the groundwork for future business in post-show messages . Associations depend on Bethesda List Center to help your exhibitors and sponsors turn your data into customers. The post The Power of Email Promotions for your Event Exhibitors, Advertisers and Sponsors appeared first on Bethesda List Center. [read]

If you want to make sure your emails reach your subscribers’ inboxes, you need to follow some new rules that Google and Yahoo have implemented. These rules are based on three standards that help verify the sender’s identity and prevent spoofing and phishing. They are: DMARC (Domain-Based Message Authentication, Reporting, and Conformance): This is a […] The post Gmail and Yahoo Are Making Deliverability Changes April 1, 2024 appeared first on Bethesda List Center. [read]

Revolutionizing Marketing: The Resurgence of Direct Mail In the fast-paced world of digital marketing, the unexpected return of an age-old champion is turning heads and reshaping strategies. Direct mail, once thought to be on the brink of obsolescence, is experiencing a powerful resurgence, particularly in the quest to connect with the elusive millennial audience. The […] The post Revolutionizing Marketing: The Resurgence of Direct Mail appeared first on Bethesda List Center. [read]

Email is a great way to reach out to people and promote your business or organization. But if your emails aren’t engaging, they’ll likely end up in the trash folder without even being read. Here are seven tips to help improve your email engagement and ensure your messages are being read. 1. Keep it short […] The post 7 Tips to Improve Email Engagement appeared first on Bethesda List Center. [read]

Company to consumer marketing techniques use demographics to compartmentalize and target specific groups of ideal customers. When a company engages in business-to-business marketing such as direct mail, they use the term firmographics to explain the same process. They are also used for agencies, organizations, non-profits and government groups. Firmographics divide businesses using five main characteristics: General industry […] The post What is Firmographic Data? appeared first on Bethesda List Center. [read]