Business success requires an eye on mobile marketing these days, a focus on responsive design and accessibility of all advertising campaigns and contacts. Email marketing is no different. More professional people than ever before are accessing their email solely on their smartphones and other mobile devices. If your email design can’t cope, you will miss out on a huge swath of business.
These 5 mobile marketing tips will get you on the right track:
1 – Focus on Mobile Email Design First
Creating a professional email design and then trying to retrofit it to various screen sizes is more difficult than focusing on mobile design from the start. After all, anything that looks good on tablet or phone will also be clean and crisp on a laptop or desktop monitor. Save design time by creating one campaign right the first time.
2 – Build a Responsive and Adaptive Email Template
The simplest way to make sure all your mobile marketing messages get seen clearly is to start with an email template that easily adapts to multiple displays. It may take more than one contact to convince a business or consumer to buy your product or hire you for a particular service. If they access the email marketing message from their phone one day and their work computer the next, the email should adapt to display the same on both screens.
3 – Make the First 30 Characters Carry the Message
The average smartphone screen can display just a few lines of information to give the reader an overview of what each email entails. No one wants to read tiny fonts of closely spaced words to discover your marketing message. Design your mobile marketing campaign to put the main message in the first 30 characters for the biggest impact.
4 –Add Promotion Above the Header in the Email Design
Because mobile screens can only display so much information as mentioned above, attention-grabbing promotions should be positioned above the email header on the template. Busy people are more apt to respond to a special offer than a “Dear Shopper,” salutation.
5 – Point the Email to a Mobile Ready Site
No email marketing campaign will succeed no matter how well designed for mobile devices unless the website or sign up page it points to is just as optimized. As established businesses push into modern mobile marketing techniques, they also need to rush to get their pages up to speed for the new internet-usage reality.
Working with direct mail marketing services through email remains one of the best advertising strategies for both business-to-business and business-to-consumer commerce. Sending excellent offers to a targeted list of contacts creates a higher return on investment than other marketing methods. This has been true for many years.
Email marketing works, but new internet use trends and habits mean the email design must change to keep up with the times. Focus on mobile ready structure, keep the main message at the top, tweak your online presence to stay current and email will remain a profitable part of your mobile marketing strategy.
Business success requires an eye on mobile marketing these days, a focus on responsive design and accessibility of all advertising campaigns and contacts. Email marketing is no different. More professional people than ever before are accessing their email solely on their smartphones and other mobile devices. If your email design can’t cope, you will miss out on a huge swath of business.
These 5 mobile marketing tips will get you on the right track:
1 – Focus on Mobile Email Design First
Creating a professional email design and then trying to retrofit it to various screen sizes is more difficult than focusing on mobile design from the start. After all, anything that looks good on tablet or phone will also be clean and crisp on a laptop or desktop monitor. Save design time by creating one campaign right the first time.
2 – Build a Responsive and Adaptive Email Template
The simplest way to make sure all your mobile marketing messages get seen clearly is to start with an email template that easily adapts to multiple displays. It may take more than one contact to convince a business or consumer to buy your product or hire you for a particular service. If they access the email marketing message from their phone one day and their work computer the next, the email should adapt to display the same on both screens.
3 – Make the First 30 Characters Carry the Message
The average smartphone screen can display just a few lines of information to give the reader an overview of what each email entails. No one wants to read tiny fonts of closely spaced words to discover your marketing message. Design your mobile marketing campaign to put the main message in the first 30 characters for the biggest impact.
4 –Add Promotion Above the Header in the Email Design
Because mobile screens can only display so much information as mentioned above, attention-grabbing promotions should be positioned above the email header on the template. Busy people are more apt to respond to a special offer than a “Dear Shopper,” salutation.
5 – Point the Email to a Mobile Ready Site
No email marketing campaign will succeed no matter how well designed for mobile devices unless the website or sign up page it points to is just as optimized. As established businesses push into modern mobile marketing techniques, they also need to rush to get their pages up to speed for the new internet-usage reality.
Direct Mail Marketing
Direct mail marketing through email remains one of the best advertising strategies for both business-to-business and business-to-consumer commerce. Sending excellent offers to a targeted list of contacts creates a higher return on investment than other marketing methods. This has been true for many years.
Email marketing works, but new internet use trends and habits mean the email design must change to keep up with the times. Mobile marketing strategies should include a focus on mobile ready structure, keeping the main message at the top, tweaking your online presence to stay current and then your email will remain a profitable part of your mobile marketing strategy.
