Canada direct mail has found a resurgence of popularity ever since Canada passed a strict anti-Spam law that prohibits cold contacts through email. Although this greatly improves a person’s use of their private and professional email accounts, it stops many beneficial companies and organizations from contacting the Canadian business contacts they market to. Luckily, there are business leads available for postal mail that can fill this need for business to business and business to consumer marketers.
Creating a successful direct mail campaign for Canadian business executives requires three basic steps: identifying the ideal target audience, designing an effective direct mail piece and analyzing and following up with the results of the contact.
Identify the Best Target Audience for the Marketing Material
When deciding who to send your company or organization’s advertisement to, remember that it is against the law to send unsolicited emails to anyone in Canada. With the risk of extensive fines and other legal troubles, postal direct mail is definitely the way to go.
Luckily, Bethesda List Center has the largest collection of correct and current postal addresses for Canadian businesses and executives anywhere. No matter what industry you focus on, you can find thousands of eager recipients for your offers.
Create an Effective Direct Mail Campaign
Designing the direct mail campaign for postal delivery gives you more options than email ever did. When sending to direct mail lists, not only can you send envelopes with letters outlining your offer, but brochures, folded mailers and postcards are other possibilities. Different direct mail pieces may be more effective for different industries, products or advertising messages.
The main goals with Canada direct mail is grabbing the attention of the person who can make decisions about purchases or signups and inspiring them to take action on the marketing piece.
Test, Analyze and Rework Canada Direct Mail for Maximum Success
When you choose the best business list from the start, the chances of a high return on your marketing investment are great. To further increase the success of the campaign and improve your profits or conversions, each direct mail item should be tracked, analyzed and changed if necessary.
Canadian business contacts receive the brochure, postcard or letter first. If you work a specific website or coupon code into different list or mailer’s actionable response, these business leads will automatically tell you which was most effective when the either respond or fail to do so. This allows you to constantly tweak or update offers and designs to increase response and conversion rates and thus push your company or organization further toward success.
Reaching Canadian business executives by email has been rendered illegal by recent anti-spam legislation. This protection for internet mail users makes it more difficult for responsible marketers to contact the professional who would be interested in their products or services. Direct mail has thus experiences a resurgence in popularity and effectiveness as long as the marketers make use of a current and correct professional list such as those offered by Bethesda.
