5 Key Points for a Successful Direct Marketing Campaign
5 Key Points for a Successful Direct Mail Marketing Campaign In the digital age, it’s easy to overlook the power of postal promotions. However, the team at Bethesda List Center…
Direct Mail
Email Strategies to Engage with Your Audience
Email Strategies to Engage with Your Audience In the dynamic world of business communication, email remains a steadfast channel for connecting with your audience. Whether you’re a seasoned marketer or…
Revolutionizing Marketing: The Resurgence of Direct Mail
Revolutionizing Marketing: The Resurgence of Direct Mail In the fast-paced world of digital marketing, the unexpected return of an age-old champion is turning heads and reshaping strategies. Direct mail, once…
Why It’s a Smart Business Decision to Use a Direct Marketing List Broker
If you're looking to promote your business, products, or services, reaching out to your target audience through a marketing campaign can be a highly effective strategy. However, finding a high-quality…
What is Firmographic Data?
Company to consumer marketing techniques use demographics to compartmentalize and target specific groups of ideal customers. When a company engages in business-to-business marketing such as direct mail, they use the…
Direct Mail Tips and Strategy
In today’s scattered and vast world of marketing outreach for companies to connect their brands with millennials, old-fashioned strategies might actually be the way forward. Take a look at a…
How to Write Email Content that Converts
Frequently, email marketing campaigns are well thought out and thoroughly researched, but despite this grand effort, they still receive nothing more than a quick glance. What has gone wrong with…
5 Ways to Use Direct Mail in Your Marketing Campaign
For so many years, direct mail has been a consistently strong performer in the realms of postal marketing and adjacent marketing campaigns. With direct mail, postal marketers have always gotten…
How-to Guide to Content Recycling
Content recycling is a marketing strategy that often comes with a negative connotation, but that’s because most marketers don’t know how to properly utilize the content recycling strategy. Creating new,…
Increase Email Open Rates with Great Subject Lines
What are Open Rates in Email Marketing? In terms of internet marketing "Open Rate" indicates how many commercial emails were opened within an email marketing campaign. The Open Rates are commonly expressed as a percentage. Every…
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