Direct email marketing is one of the most powerful tools at your disposal for promoting your brand and finding new customers. If the success of your business directly depends on finding new leads, making sales and establishing relationships with customers, direct marketing can help you reach your goals.

Before you start a new direct email marketing campaign, you need to make sure that you have fresh, up-to-date email marketing lists in order to reach the maximum number of potential customers. If you are sending emails to dead accounts or accounts that are directing your personalized email straight to a spam folder, you are losing potential customers. Every lost email or message that's marked as spam represents lost time and money on your end.

Despite the popularity of social media, graphic ads on websites and video marketing, direct mail, and especially direct email, has stood the test of time. It remains one of the most affordable and effective methods for business to business marketing. Research shows that email is the preferred method of communication for many consumers and business representatives.

Any successful marketing campaign depends on identifying the ideal audience for the offer you have to make. This matters for everything from billboards to business cards, but where precise targeting is especially necessary is in direct mail. Finding the correct business-to-business mailing list and business email lists is essential if you wish to increase the percentage of people that respond to your marketing message well.