Marketing plans touch on many different techniques these days, from billboards by highways to Internet social media optimization, to direct mail lists. Trends come and go and what worked last year may not work the next. No matter what industry your business operates within, there is one marketing method that has stood the test of time: direct mail.
When it comes to business to business marketing, the most important factor is the quality of the contact recipients. The classic marketing adage “The money is in the list” holds true for direct mail just as much as it does for online newsletters. Benefits of having a tangible ad, letter, pamphlet or postcard, in the targets hands are considerable. The success or failure of a campaign all starts with the direct mail lists you choose to send it to.
What are Direct Mail Lists?
Available for any industry, these lists offer detailed contact information for people involved with a job, subject matter or organization. For example, you can get an international business list of licensed physicians or one for a group of highly targeted as Canadian plumbers. The information is researched carefully and continuously reviewed to make sure it is up to date and correct.
These direct mail lists, which are usually rented, can be used to send various types of marketing material to the targeted consumers. This is where the efficient increase in business comes in.
How Targeted Direct Mail Lists Improves Business
Advertising research has shown that email contacts get approximately a 1 to 2% response rate. This is partially due to how easy it is to weed out possible junk mail and that do not capture the attention in the blink of an eye. Although some people believe that direct postal mail advertising is obsolete, it continues to give a higher response rate across the board.
The first step to increasing business with direct mail lists involves coming up with a suitable offer. When marketing to other companies, the offer must appeal to their rational decision-making process about what will benefit the company the most. Design an attractive mailer that would both grab attention in a stack of other mail and clearly outline benefit your company has for theirs.
Choose the right direct mail list to send your intelligently designed piece to. If your company has an advertising department, research can be done to determine precisely who the ideal customer for the offer is. A targeted list will absolutely give you a better return on your investment (ROI) then testing various lists to see what works.
Business to Business Marketing Ideas
Business to business marketing requires different methodologies when it comes to attracting attention and, ultimately profits. Although this Internet age offers a wide variety of other advertising options, good old direct mail still rises to the top of the effectiveness list. With the best contact recipients list and well-designed postcard mailers, pamphlet or letter, the response rate will be considerably higher than if you stuck to email or other forms of contact.
