Business to business email marketing differs from consumer direct marketing in various ways. Companies that target other companies with their products and services need to find prospects who have a professional need for the products and services available.
While some marketing information sources claim that print advertising and direct mail are no longer viable options, the truth of the matter reveals something else. Records indicate that direct marketing is currently experiencing a resurgence in popularity and effectiveness.
When designing a business email marketing campaign, much attention is given to the text and graphics on the inside. You may have brilliant content, actionable links, and emotive pictures that will surely get recipients to click and buy.
Are your emails as effective as they could be? If you want to use best email practices to breathe life back into your email marketing, here are some tips for better email.
New survey shows non-dues revenue-generation low priority in 2017. A new survey by the Bethesda, MD-based Association Research Board reveals most associations lack urgency and direction in their search for new sources of non-dues revenue.
Digital advertising is a critical component for your marketing campaign but print media is still a valuable tool. As you place your focus on digital branding strategies, don't forget that physical advertising media can turn a standard marketing campaign into a wide-range success.
Successful marketing with post cards depends on multiple factors. Each mailer must capture attention, include effective graphic design and text work, deliver concise and high-quality information, and make a compelling offer that persuades recipients to take action.
Although many companies know that direct mail is a highly effective form of contacting potential and existing customers and clients, they do not understand how it can be used differently for acquisition promotion and retention marketing.
If you've been frustrated by a lack of hits on your latest blog posts, you might be wondering if you need to improve your writing skills. Surely, if you create fresh and exciting content, new readers will start to flock to your blog, right?
In order for your business to thrive, it is sometimes necessary to make major changes. In many cases, the changes that need to be made are chosen after a long process of trial and error. While this process may be time-consuming and expensive, it often occurs naturally as business owners adapt to changing market conditions and customer preferences.