If your company or organization is involved with medical promotion of any type, marketing to association members – medical professionals provides the most precise targeting for whatever product or service you offer. Bethesda List Center manages the American Registry for Diagnostic Medical Sonography (ARDMS) organization among other medical lists. Association membership requires appropriate education, experience and expertise in order to qualify. This means that companies who want to market to people with actual, current medical certification should use this solution to target their direct mail campaigns.
Types and Targeting for Medical Promotion
Most medical promotion methods involve business to business or organization offers. This can range from research lab equipment manufacturers to exclusive neurosurgery newsletters. The ARDMS association membership carefully screens the direct mail offers that can be sent to the people who share this group. In order to get your direct mailing past them, it must be pertinent and professional. Also, it must be of interest to the members.
ARDMS
This makes the ability for precise targeting that Bethesda List gives all the more important. Not only can you specifically rent a list of ARDMS members, but you can also focus on other medical certifications and narrow down to an even more precise group based on specialization, job description, country they live and work in and what other organizations they belong to.
Why Association Membership Matters
When medical professionals joins an organization, he or she is purposefully grouping him or herself with other people who have the same education, profession and experience. Of course there are people with these criteria who do not join organizations as well. Medical certification not only indicates the job a person wants and does, but also what topics they are interested in. Association membership means they are open to talk about it and share or be shared with. As far as medical promotion goes, people with association membership may be more open to viewing offers.
Direct Mail Effectiveness for Medical Professionals
Membership in an organization like the American Registry for Diagnostic Medical Sonography (ARDMS) affords its members both the opportunity to learn more about the industry and be exposed to offers that may interest them and a measure of protection against unwanted advertisements. All of the contact information you receive when renting the list is made up of postal addresses instead of email. Frequently, they are the actual home addresses of its members.
This group and others like it do not rent their members’ contact information readily. Instead, they carefully screen any advertising and also require special disclaimers to be printed on the ads they do allow.
Many pieces of medical promotion are sent through the mail every year, hoping to find a recipient who is open to buying products, signing up for a service or another association membership. Targeting the direct mail marketing promotions to the most responsive group of people means starting with the best list. Bethesda List Center can provide this for you no matter what type of direct mail medical marketing you engage in.
