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Instructions
You must be an exhibitor, advertiser, or sponsor of ObesityWeek®. If transmissions/lists are part of your package, please skip to the next step. If required, please pay for list rental when you purchase a booth, sponsorship, or advertisement, then follow the steps below. For Information on becoming an exhibitor, advertiser, or sponsor, please follow this link: ObesityWeek® 2024 Exhibitor/Sponsor Info.
Mailing List Instructions
Please allow up to one week for approval of your mailing.
Please Note:
- All messages must be approved by TOS (you can submit your copy here in advance or upload it with your order.)
- All marketing materials are subject to approval prior to distribution and must display the following disclaimer: This is being sent on behalf of (Name of Sponsor) and is not part of ObesityWeek® 2024 as planned by The Obesity Society. This company is neither sponsored nor endorsed by ObesityWeek®.
- All mentions of the event must be displayed as: ObesityWeek® 2024 or ObesityWeek®
- All mailing lists must be sent to a licensed mail house/printer
Please Note: This is not the form you already completed when you registered and/or paid. This form provides the necessary information required to fulfill your mailing list order.
Eblast Instructions
All marketing materials are subject to approval prior to distribution. This step is not required, but encouraged if you have a copy of your email earlier than your order cutoff date.
- Each copy must display the required disclaimer. Please add the disclaimer to the message prior to submitting for approval: “This is being sent on behalf of (YOUR COMPANY NAME HERE) and is not part of ObesityWeek® 2024 as planned by The Obesity Society.” This company is neither sponsored nor endorsed by ObesityWeek®.”
- All mentions of the event must be displayed as: ObesityWeek® 2024 or ObesityWeek®
3. Prepare for your eBlast (order):
Email Message: All messages must be in .html format. A text version is requested, but not required. If you require assistance with creating your message in HTML format, please contact us.
- HTML Version: (.html file format). All images should be hosted. Image hosting is available for a small additional fee.
- Plain text version: no dynamic links (they should all be spelled out), no images or special characters. (.txt file format). This is not required but is suggested for recipients that have high-security settings and only receive plain text messages.
View Online Link: If you would like a view online link added to the top of your email, please include a blank row on top with the following text: ‘View Online’ or “View in Browser”. For the link use: # (we will edit & add the link) or {{~~ViewAsHtml~~}} (this tells the system to add the link automatically once your email is set up).
CAN-SPAM Footer (Opt Out Text): We add the opt out text. Please include a blank row at the bottom of your email as a placeholder.
From Line: The from line of each message will say: ObesityWeek 2024 on behalf of (Your Company Name Here).
Subject Line: Create a subject line for your message. You are encouraged to keep it under 44 characters to avoid truncating on computers. The maximum for mobile devices would be 25-30 characters.
Snippet/Pre-Header Text: When viewing an inbox, an email snippet is the very first line of text that your email recipient will see, following the email subject line. Some good practices when determining your snippet:
- Snippets should remain between 30-80 characters in length.
- They should be a continuation of the subject line.
- Include a specific, actionable CTA to encourage readers to open the message.
Seeds/Decoy Email Addresses: Email addresses for yourself and colleagues (if requested). These email addresses will be used to send a test of each message for approval as well as the final deployment of your message.
All submissions should be sent at least one week in advance of your scheduled deployment date.
Please Note:
- This is not the form you already completed when you registered and/or paid. This form provides the necessary information needed to setup your eblast for testing and deployment.
- Each transmission includes 2 test messages. Additional tests will incur an additional fee per test.
- Creative services are available. Fees will apply to convert messages to HTML or remove coding from a 3rd party system. Inquire for details.
- Transmission reports will be sent for each eblast after the event.